18 Nov 2019
New Cycling Facilities Attract More Business
In March 2018 Dale Head Farm Tea Garden wanted to develop their tea room business to help attract cyclists and to benefit from the North York Moors National Park cycling friendly The North York Moors is an attractive and popular area for cyclists and the National Park encourage businesses to seek methods for improving and or developing facilities that would attract all types of cyclist. This not only helps business attract new markets but ensures they can be incorporated in the National Park promotional cycling campaigns. (https://www.northyorkmoors.org.uk/visiting/enjoy-outdoors/cycling/cycling-friendly).
Dale Head Farm applied for a grant through the North York Moors National Park Local Distinctiveness and Tourism Grant. Funds went to support the construction of a bike storage rack with tools and equipment, allowing visiting and passing cyclists to repair/maintain their bikes free of charge. The grant supported 50% of the total project costs of £700.
Dale Head Farm now attract more cyclists to their business (both tea room and Shepherds Hut). They are included in the National Park’s cycling friendly map (detailing businesses that have facilities that cater for cyclists) and are also included in the newly developed North York Moors cycleway – a 276km cycle loop through the National Park. The Farm has been successful in establishing a business that is not solely reliant on a seasonal visitor market but attracts year round business from both locals, cycling enthusiasts and visitors, making it a more sustainable business.